If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North America today, there are a large number of people who do not gravitate to museums with the same zeal I do.
https://www.aam-us.org/2019/06/24/attracting-visitors-with-user-generated-content/