The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out.

https://www.smashingmagazine.com/2016/02/the-art-of-the-intercept/