1. Focus A company’s main website traditionally has to meet the agendas of disparate groups within the organization. As a result, it becomes too broadly focused and contains text that resembles corporate-speak more than marketing and sales language.
1. Focus A company’s main website traditionally has to meet the agendas of disparate groups within the organization. As a result, it becomes too broadly focused and contains text that resembles corporate-speak more than marketing and sales language.