This article was originally published on Quartz. When Steve Jobs was shopping around for a logo designer for his post-Apple venture, NeXT, he asked graphic designer Paul Rand to come up with some sample ideas before formally hiring him.
This article was originally published on Quartz. When Steve Jobs was shopping around for a logo designer for his post-Apple venture, NeXT, he asked graphic designer Paul Rand to come up with some sample ideas before formally hiring him.