September 8: Critique

Class Topics

  • Critique: Compare original layout (in print) with your print design (also printed). You will need a ruler for this critique (you can borrow one from 33). Evaluate the following:
    • Margins
    • Column width
    • Font choice: look at individual letterforms and distinct characteristics
    • Hyphenation
    • Indentation
    • Alignnment
    • Font-size
    • Line-height/Leading
    • Letter-spacing/tracking
    • Space between paragraphs and sections
    • Style and use of imagery
    • Details of pull quotes (text might be different color and weight, line-height is likely different, etc.)
    • Font-weight and font-style
    • Overall mood/tone of the page
    • Relationship of the content to the visual style
  • Review weekly logs. Are they complete? Do they have images? Are they detailed (they should be; this is in place of doing a weekly powerpoint or a full process book in InDesign)?