April 11 – Research

Class Topics

  • Team Communication: Shared Drive and Slack Channel
  • Establishing Group Roles: Project Manager, Lead Visual Designer, Lead Developer
  • Brainstorm: Ways a website can address the problem your team identified in Dragontown. You need to run five different ideas (not variations of the same idea) by your Creative Director today in class.
  • Audience: Who is the primary audience for each proposal? Why? Who are the secondary audiences? Why?
  • Research: Personas and Competitive/Peer Analysis
  • Goals: Client Goals and Audience Goals


  • Complete all research and goal setting in preparation for pitch development in class on Tuesday. Start thumbnails and moodboards.